Viral Campaign Creates “Urbanminers” on Earth Day

Two businesses created a viral campaign when they offered to help Winnipeggers rid their homes of electronic waste on Earth Day. The South-Winnipeg office of Investors Group and Winnipeg’s newest recycler, urbanmine, have been swamped with requests to take everything from cell phones to computers to televisions when they offered to take e-waste on Earth Day, proving there is a desperate need for e-waste recycling.

For one day only homeowners can collect electronics from their homes and deliver them to The Green Team at Investor’s Winnipeg South offices at 1345 Waverly between 3 p.m. and 7 p.m. Normally there is a fee to drop off electronics, but on this day only urbanmine – a metal and electronics recycling company in Winnipeg – will accept the Investors donations without charge – to celebrate Earth Day.

Speaking today at a press conference at urbanmine (72 Rothwell Rd in Winnipeg) were:

  • Adam Chisick , urbanmine Vice-President of Marketing
    (204.770.8338 or or visit
  • Mike Mitchell, Division Manager Winnipeg-South Investors
    (204.294.7124 or email
  • College Beliveau Students Angela Cerilli-Stankevicius, Nicholas Cherlet, Christine Williams, Signe Hanson and Principal Alain Landry
    (Responded to the viral campaign and brought a truck load of electronics to urbanmine on Earth Day – 204.255.3205 or email


  • A-lu-mi-num Jingle

  • Dead Car, Good Deed

    Old Parts New Starts gets polluting cars off the road. Turns them into cash donations.

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“Extremely open and transparent.”

— Lise Baker

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“Concerned about the environment.”

— Lyndon Finney

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“Big enough to handle our products.”

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“Beautiful, clean... This is a scrap yard?”

— Terry MacLeod

CBC Radio Manitoba, Broadcast October 2009

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