Viral Campaign Creates “Urbanminers” on Earth Day
Two businesses created a viral campaign when they offered to help Winnipeggers rid their homes of electronic waste on Earth Day. The South-Winnipeg office of Investors Group and Winnipeg’s newest recycler, urbanmine, have been swamped with requests to take everything from cell phones to computers to televisions when they offered to take e-waste on Earth Day, proving there is a desperate need for e-waste recycling.
For one day only homeowners can collect electronics from their homes and deliver them to The Green Team at Investor’s Winnipeg South offices at 1345 Waverly between 3 p.m. and 7 p.m. Normally there is a fee to drop off electronics, but on this day only urbanmine – a metal and electronics recycling company in Winnipeg – will accept the Investors donations without charge – to celebrate Earth Day.
Speaking today at a press conference at urbanmine (72 Rothwell Rd in Winnipeg) were:
- Adam Chisick , urbanmine Vice-President of Marketing
(204.770.8338 or email@example.com or visit www.urbanmine.ca)
- Mike Mitchell, Division Manager Winnipeg-South Investors
(204.294.7124 or email firstname.lastname@example.org)
- College Beliveau Students Angela Cerilli-Stankevicius, Nicholas Cherlet, Christine Williams, Signe Hanson and Principal Alain Landry
(Responded to the viral campaign and brought a truck load of electronics to urbanmine on Earth Day – 204.255.3205 or email email@example.com)
—WINNIPEG FREE PRESS, APRIL 2009